DEI

It turns out the anti-DEI campaign is largely the work of one man: Internet personality Robbie Starbuck

Robbie Starbuck has a massive X following and takes on corporations one at a time by encouraging his followers to boycott them. His message seems to be particularly anti-queer.

DEI never involved hiring less qualified applicants. It just required that other applicants be considered so as not to skip over a more qualified applicant who is a minority, woman, gay, etc, in favor of a less qualified white cis straight neurotypical male candidate. Since all companies and public institutions were required to have DEI programs, They can now use DEI to attack any company or institution They view unfavorably.

Some people have argued that DEI means there are quotas in place. I have worked at several different public companies and private institutions, I was involved in hiring, and none of them had quotas. DEI implying quotas is either a misconception or a lie.